Built on Tenth is a revenue intelligence operation. We analyze the marketing systems, competitive positioning, and conversion performance of home service companies across the US — and publish everything we find.
No agency incentives. No retainers. No reason to recommend more ad spend. Just research.
Founder, Built on Tenth
I got interested in home service business growth by studying a simple question: why do two HVAC companies in the same market, spending the same amount on marketing, get completely different results?
After analyzing hundreds of companies — their Google presence, ad strategies, phone systems, and competitive positions — the pattern became clear. The top performers weren't spending more. They were measuring differently, handling calls better, and following up where everyone else gave up.
Built on Tenth exists to publish that research. Every benchmark, every finding, every system that works — documented in plain language for operators who'd rather know their numbers than trust a vendor's report.
Everything is delivered in writing. No calls required. Because good analysis doesn't need a sales pitch attached to it.
Why We Exist
They write checks — $5,000 to $15,000 every month — to agencies, lead platforms, and ad networks. In return, they get click reports, impression counts, and quality scores. But nobody tells them their cost per booked job. Nobody shows them which channel is producing and which is burning cash.
Agencies have a financial incentive to recommend more spend. Lead platforms charge per call regardless of whether those calls book. And most software vendors define success as more activity — not more revenue.
Built on Tenth sits outside that incentive structure. We don't run ads, don't manage campaigns, and don't take referral fees. Our only product is analysis — which means our only incentive is getting the analysis right.
How We Work
For every company we study, we analyze the full competitive landscape — Google Business Profile performance, review velocity, ad visibility, and organic ranking across their actual service markets. We benchmark against the top performers in that same geography.
We translate every gap into a dollar figure. Not "your phone answer rate is low" — but "at your call volume and average ticket, a 68% answer rate costs you an estimated $4,200/month in lost revenue." Every finding gets a number attached to it.
Individual audits feed into broader benchmarks. When we analyze 50 roofing companies' phone systems, we can tell you exactly what the top quartile does differently — and what it's worth in revenue. That's what gets published as free research.
For clients who engage for a full audit, findings become blueprints. Phone scripts, follow-up sequences, tracking dashboards, channel allocation — every recommendation comes with an implementation path, not just a problem description.
Every piece of work — from free tools to full audits — is delivered in writing. No calls, no presentations, no slide decks that gather dust. Documentation you can reference, share with your team, and act on at your pace.
Understanding this distinction matters. It affects whose advice you can trust.
✕ Not This
We don't run your ads, manage your campaigns, or take a percentage of spend. Agencies benefit when you spend more. We don't.
✓ This
We study what works, publish the findings, and charge only for the analysis itself. Zero incentive to recommend more spend.
✕ Not This
No monthly retainers, no mastermind groups, no recurring fees. You pay for a specific deliverable and you own it completely.
✓ This
Fixed-scope engagements with clear deliverables. A 15–25 page report in 7 days. You know exactly what you're getting before you pay.
✕ Not This
We don't sell leads, take referral fees, or have financial relationships with the vendors we mention in our research.
✓ This
Free tools, free benchmarks, free research — published weekly. The goal is to raise the baseline for the entire industry.
Who This Is For
We write and work for home service business owners — people who run real operations with real trucks, real technicians, and real overhead. Not marketing departments.
Residential and commercial HVAC operators dealing with high seasonality, competitive Google Ads markets, and the shift from repair-focused to replacement-focused revenue.
Retail and storm roofing operators navigating Angi leads, insurance work, and the challenge of building inbound demand in a category dominated by price shoppers.
Plumbing operators at the $1M–$5M revenue level trying to reduce dependency on referrals and build a predictable, trackable marketing system.
Start with our free tools — or go straight to a Revenue Leak Audit and get a complete picture of your marketing system in 7 days.