Capacity-to-Demand Planner

Stop guessing your marketing budget. Start with how many jobs your team can actually handle — then work backwards to the right spend.

Your Team Capacity

Tell us about your team and production. We will calculate exactly how many leads you need — and the most you should spend.

Include service techs and install crews
Service: 3-5, Install: 1-2 typically
Typically 20-22
Average revenue per completed job
Percentage of leads that become booked jobs
How full do you want the board? 80-90% is ideal. 100% means no buffer.

Your Demand Plan

Enter your team numbers to see how many leads you need and the maximum you should spend on marketing.