Is Your Agency Measuring the Right Numbers?
Grade Them in 2 Minutes.
Every agency reports impressions, clicks, and cost per lead. Almost none report the number that actually matters: cost per booked job. Answer 10 questions about what your agency currently shows you and get a straight grade.
Bad reporting hides the real cost of weak marketing decisions.
Use this scorecard to see whether your HVAC marketing reporting is showing numbers that help you make decisions or just numbers that keep you calm.
- Whether your reporting matches booked-job reality
- Where accountability is missing
- How much blind spend risk may be hiding underneath
Answer based on what your agency actually sends you right now. Not what they said they would track when you signed up.
Most agencies report activity, not accountability.
This checklist shows whether you are paying for real visibility into booked jobs or a dashboard built around easier numbers.
A good HVAC agency shows you cost per booked job by channel every month without being asked. That is the bar. If yours does not, the full report shows what a proper performance picture looks like and what to demand from whoever you hire next.
If they cannot show booked jobs by channel, you are making budget decisions in the dark.
See sample + pricing This tool grades one problem. The full report shows where competitors are winning and what that gap is costing you in calls.This score tells you reporting quality. The report tells you where revenue is actually leaking in your market.
This tool shows one leak. The report shows the full local market picture.
The HVAC Local Market Report shows who is outranking you locally, what they are doing differently, and what that gap is likely costing you in missed calls.