Annual revenue leaking from dead estimates
$0
0 jobs per month never close because nobody followed up
Back to HVAC calculators 68% of Estimates Never Get a Follow-Up.
68% of Estimates Never Get a Follow-Up.
Here's What That's Costing You.
Most owners blame the homeowner for not calling back. The data says otherwise. Enter your estimate volume and see exactly how much revenue is dying in your outbox every year.
Quoted work often dies because nobody keeps the conversation alive.
This tool shows how much booked revenue disappears after the estimate goes out, so you can see whether follow-up is a bigger leak than lead generation.
- How much estimate value is going cold
- What stronger follow-up could recover
- Whether this gap is large enough to prioritize now
Estimate Follow-Up Inputs Built for HVAC estimate and replacement pipelines
Estimates sent per month Typical: 30-150
Current follow-up rate Industry average: 20%. Most owners: under 30%
%
Industry average is under 20%. If you follow up on more than 40% of your unbooked estimates, you are already in the top quartile.
Close rate on followed-up estimates Industry average: 38%. Top performers: 55%+
%
Close rate without follow-up Typically 10-18%
%
Average job value Average ticket in dollars
$
Estimate Follow-Up Report Waiting for your numbers
Most estimate leaks are not a price problem.
They are a follow-up problem. If your estimate goes cold, the lead you already paid to generate turns into dead revenue sitting in an inbox.
Breakdown
Estimates sent per month-
Currently followed up on-
Estimates going dark-
Jobs you're closing cold-
Jobs you'd close with follow-up-
Gap-
Annual revenue in that gap-
Your follow-up rate 0%
0% Industry average: 20% Top 25%: 55%+
What if you worked more of the estimates already in your pipeline?
If you follow up on 50% of estimates +$0/year
If you follow up on 80% of estimates +$0/year
This is the gap your agency report never shows you. They're measuring leads sent, not jobs that closed.
Every estimate that goes dark is revenue you already paid to create and then left untouched.
See sample + pricing This tool isolates follow-up loss. The full report shows every major leak affecting calls, booking, and local visibility.Fixing follow-up helps. The full report shows whether this is your biggest gap or just one part of it.
This tool shows one leak. The report shows the full local market picture.
The HVAC Local Market Report shows who is outranking you locally, what they are doing differently, and what that gap is likely costing you in missed calls.