Market Examples · Public proof

Free city market breakdowns.
Published in public.

8 city teardowns, available without an email or a credit card. The methodology below is the same one applied when you pay $1,497 for a full diagnostic — the only difference is the city, and one phone call we mystery-shop on your behalf.

Free baseline data — what's on this page

Eight cities. Public sources. Same depth.

BLS, NOAA, Census, county permit databases, state license boards. Nothing scraped, nothing private. Same data, same methodology, same writing standard as the paid product.

How every teardown is built

Five reference assets per market.
One phone shop on the paid product.

Each of the city teardowns below is built from the same five public-data assets, cross-checked against a city benchmark of the top 7 operators we already have on file.

  1. 01 Permit pulls. 12-month rolling HVAC permit history from the county building department, normalized per 1,000 households.
  2. 02 License + complaint history. State contractor board license status, formal complaints, disciplinary actions.
  3. 03 Mystery-shop scorecard. Human callers on the paid product only — your phone, your team, your intake.
  4. 04 ZIP-level demand heatmap. Census household income × age-of-housing-stock × climate intensity, modeled at the ZIP level.
  5. 05 PE consolidation ratio. Share of metro market revenue captured by private-equity-rolled-up operators in trailing 24 months.
  6. + City benchmark of top 7 operators. Already on file from prior research — used as the comparison set for every teardown.
Live market breakdowns 8 cities · published 2025–2026
Same research, your market

Three formats. Same methodology. Different depth of input.

The teardowns above prove what we'll do for your city. These three tiles show what changes — and what doesn't — as you go from free baseline to paid depth.

Tier 01 Free · public

Free Baseline Data

What the eight teardowns above prove: independent, cited, repeatable. Read any of them to verify the methodology before paying for anything.

  • Permit, license, demand, PE data — public sources
  • City benchmark of top 7 operators
  • Same writing & citation standard as paid
  • No mystery-shop · no per-business depth

Free · No email required

Tier 03 $1,497

The Deep Audit — Your Market

Everything in the city teardowns plus the four things we can only do for one business at a time.

  • Mystery-shop your phone · 14-point scorecard · human caller
  • Audit your specific 5-mile map radius
  • Translate your marketing spend against city benchmark
  • Per-gap revenue modeling vs. your reported band

7 business days · $5,000 gap-floor guarantee