$1,497 per location · one time 7 business days Gap guarantee — 3 remedies Independent — no agency pitch
The Market Diagnostic

Know exactly where
you're losing calls
in your market.

A written competitive audit — delivered as a PDF in 7 business days — that shows your map pack position, GBP review gaps, and website conversion weaknesses benchmarked against your top local competitors. One document. No retainer. No pitch at the end.

Get a Free Market Snapshot First → Order direct — $1,497
Free snapshot qualifies your market first · No commitment required
Independent No agency referrals. No advertising on this site. No "we'll fix it for you" upsell. Every dollar this practice earns comes from the operator it serves.
Printed Market Diagnostic report open on a dispatch desk — natural light, editorial
Two ways in

Not sure if this is worth $1,497
for your market? Start with the snapshot.

Most buyers use the free Market Snapshot to confirm the gap exists — then order the diagnostic. If you already know you need it, skip straight to payment.

Recommended for most buyers
Start with the free snapshot
Confirm the gap exists before you spend $1,497. Takes 48 hours.
01Fill a short form — no card, no obligation
02Receive a private result link in 48 hours
03If the gap is real, order the full diagnostic
Get Free Snapshot →
— or —
Ready to buy
Order the diagnostic directly
You already know your market has gaps. Skip the qualifier.
01Select your tier below
02Complete payment via Gumroad
03Receive your PDF in 7 business days
See Pricing Tiers ↓
Pricing — published, not quoted

No discovery call to get a number.
Every tier is listed here.

All prices are fixed and one-time. The 3-Remedy Gap Guarantee applies to every paid tier. Multi-location buyers save significantly per location.

Most common · single location
Single Location
1 service area
$1,497
one-time · per location
Full Local Visibility Audit · Phone Intake Mystery Shop · Marketing Spend Translation · Written PDF · 7 business days
Order — $1,497 →
7 business days · $5K gap floor guaranteed
3-Location Bundle
3 service areas
$3,997
≈ $1,333 / location
All three locations audited in a single report. Cross-market gap comparison included. Ideal for multi-location operators evaluating relative performance.
Order — $3,997 →
7 business days · saves $494 vs. single
5-Location Bundle
5 service areas
$5,997
≈ $1,199 / location
Five-market competitive audit with regional gap summary. Best for franchise groups and growing multi-location operators standardizing across territories.
Order — $5,997 →
7 business days · saves $1,488 vs. single
10-Location Bundle
10 service areas
$9,997
≈ $1,000 / location
Ten-market audit with executive summary across all locations. Designed for regional operators and PE-backed portfolio companies pre-acquisition or post-close.
Order — $9,997 →
10 business days · saves $4,973 vs. single
PE Portfolio · Custom Scope
11+ Locations / Portfolio Audit
From $14,997
For PE-backed portfolios, large franchise groups, and acquisitions in progress. Scope, timeline, and structure are custom. Start with an email.
Email hello@builtontenth.com →
Not sure what you're buying?
Download a sample report before you commit.
Download sample PDF →
Three deliverables in one document

What the Diagnostic covers

Every Market Diagnostic contains three sections. Each is benchmarked against your top three local competitors using data pulled at time of purchase.

01
Local Visibility Audit
Google Maps pack · GBP completeness · citation health · review velocity
You'll see
  • Your map pack rank for your top 5 service keywords vs. competitors
  • Review velocity: reviews per month, trailing 90 days, competitor-benchmarked
  • GBP completeness score with specific missing fields identified
  • Citation consistency across major directories (NAP errors flagged)
  • The exact gap between your GBP score and the #1 local operator
02
Phone Intake Mystery Shop
How your phone answering compares to competitors on the metrics that close jobs
You'll see
  • Time-to-answer: your business vs. top 3 competitors (same-day test)
  • Script quality assessment: price framing, urgency, booking ask
  • Hold and callback handling — where callers drop before booking
  • After-hours coverage comparison (a common competitive gap)
  • Estimated revenue impact of each identified intake weakness
03
Marketing Spend Translation
What your current marketing is actually buying vs. what the top operator in your market is getting
You'll see
  • Website conversion rate estimate vs. market median (PageSpeed + UX flags)
  • Ad spend signal read: whether competitors are running paid search, and where
  • Content gap analysis: service pages your competitors rank for that you don't
  • Financing offer visibility — present in your market, absent on your site?
  • A plain-English translation: what each gap is likely costing you per month
Research methodology

Four steps. Written output.
No dashboard to log into.

The full methodology is documented at /methodology. Here's the summary.

1
Pull Data
Map pack scrape for your primary keywords. GBP audit. PageSpeed pull. Directory citation check. All done at purchase date.
Days 1–2
2
Test Intake
Live mystery shop of your phone intake and your top two competitors. Same-day, same time window, same script conditions.
Days 2–3
3
Calculate Gaps
Every identified gap is translated into a revenue estimate using market median conversion data and your reported revenue band.
Days 4–5
4
Written Report
Findings compiled into a PDF document. Plain language throughout. Delivered to your email as a private download link.
Days 6–7
See what you're buying

A document you read.
Not a dashboard you log into.

The Market Diagnostic is a PDF. Business names are redacted in the sample below. Download the full sample to see section depth.

Printed Market Diagnostic report on a desk
What's inside
Executive summary — the gap number, the top three findingspp. 1–2
Local Visibility Audit — map pack, GBP, citationspp. 3–9
Phone Intake Mystery Shop — transcript excerpts, scoringpp. 10–14
Marketing Spend Translation — conversion, ads, contentpp. 15–20
Revenue Gap Summary — per-gap estimates, total floorpp. 21–22
Methodology appendix — data sources, dates, methodspp. 23–24
Download Sample Report (PDF) → Get a Free Snapshot First
Note on sample data

All business names, addresses, and phone numbers in the sample are redacted. Market data is real — pulled from a 2024 diagnostic, modified for confidentiality.

Not ready to spend $1,497 yet?
Start with the free snapshot.
Confirm the gap first.

The free Market Snapshot shows your map pack position, review velocity, and website conversion flags in 48 hours. No credit card. No sales call. If the data says the diagnostic is worth it, we'll say so in the snapshot.

Get Free Market Snapshot → Or order directly ↑
The 3-Remedy Gap Guarantee

If we don't surface $5,000+
in identifiable revenue gaps —

"You choose the remedy. Not us. Three options. In writing. Most buyers pick Remedy 1 — two reports for the price of one."
1
Most chosen
Free re-run at a different scope
We redo the diagnostic at a different scope — a different market, a different keyword cluster, or a different competitor set. Two reports for the price of one.
No cost · Different scope
2
Supplemental
Free supplemental research add-on
Choose one supplemental module: Agency Translation, ServiceTitan ROI Assessment, or a 30-Day Re-Audit after you've made changes.
No cost · Your choice of module
3
Last resort
$1,347 refund — Gumroad fee disclosed
If neither of the above works, we issue a $1,347 refund. The $150 difference is Gumroad's non-refundable transaction fee — disclosed here, not hidden in fine print.
$150 Gumroad fee retained · Refund via original payment
How to invoke the guarantee
The guarantee window is 14 days from the date of delivery. To invoke: reply to your delivery email with "Guarantee — Remedy [1, 2, or 3]" within that window. We'll confirm receipt and begin within 3 business days. No negotiation required. Contact: hello@builtontenth.com
Questions we expect

Before you buy.

Why does this cost $1,497?↓

The diagnostic involves 7 business days of manual research — map pack scraping, live mystery shopping, website analysis, and written synthesis. It's not a software report. It's a document a person wrote.

$1,497 is priced to be meaningful, not prohibitive. If a single finding adds one extra job per month at average ticket, it pays for itself in the first month.

How is this different from a free agency audit?↓

Agency free audits exist to sell you the fix. The finding is predetermined; the report is a sales tool.

Built on Tenth earns only from you. No referral fees, no agency relationships, no software commissions. If your market is healthy, we say so.

What if I'm a smaller shop — is $1,497 right for me?↓

The free Market Snapshot answers this question. Submit, receive in 48 hours, and read what the data says.

If the snapshot shows your market has no meaningful gaps, the diagnostic isn't a fit. If it shows a $5K+ gap, the diagnostic justifies itself.

Do you do calls, or just write the report?↓

The deliverable is a written PDF. There's no debrief call included — the document is designed to be read and understood without explanation.

Email hello@builtontenth.com with follow-ups. Written responses only.

Can I see the data before I pay?↓

Yes — that's what the free Market Snapshot is. It shows your map pack rank, review velocity vs. competitors, and website conversion red/green flags.

You can also download a sample Market Diagnostic PDF.

What's the refund process?↓

Email hello@builtontenth.com within 14 days of delivery with "Guarantee — Remedy 3." You'll receive a $1,347 refund. The $150 difference is Gumroad's non-refundable processing fee.

No explanation required. The 14-day window is firm.

How does multi-location pricing work?↓

Each bundle covers a fixed number of locations in a single report. The 3-location at ~$1,333/loc, 10-location at ~$1,000/loc.

For 11+ locations or PE portfolios, email hello@builtontenth.com.

Can you deliver by a specific date?↓

Standard turnaround is 7 business days. Rush delivery is not offered — the mystery shop and data pull require full research windows.

If you have a hard deadline, email before purchasing to confirm timing.

Two ways to start

Not sure if the gap is real?
The snapshot will tell you.
Already know? Order below.

The free Market Snapshot is the right first step for most buyers. It confirms the gap exists — or tells you it doesn't. If you're already convinced, the diagnostic is $1,497 and takes 7 business days.

Get Free Snapshot First → Order Direct — $1,497
Free snapshot: 48-hour delivery · No credit card · No sales call
Full diagnostic: 7 business days · $5K gap floor guaranteed · 14-day remedy window